"India's Sachin Tendulkar is set to appear as a superhero in a new range of comic books, animation and games.
The cricketing legend has linked up with Virgin Comics and his character will wear body armor and wield a flaming cricket bat.
Virgin boss Sir Richard Branson said: "Sachin's success is legendary and we are delighted to collaborate with him."
The first Master Blaster comic book is expected to be released in June and proves that Tendulkar's marketing appeal is undiminshed even though he has been an international sportsman since 1989."
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